AI feasibility assessment for retail
The Body Shop
Feasibility assessment · scoping
The problem
Which marketing and merchandise-planning tasks are suitable for targeted use of AI? The Body Shop needed an assessment of potential applications and the prerequisites for implementing them.
IAP’s contribution and approach
IAP considered demand forecasting, communication with different customer groups and inventory planning. The work drew on expert judgement about potential approaches and their requirements.
Result and development stage
The result was an estimate of the work involved, data prerequisites and expected costs for potential AI applications. It supported planning the subsequent project scope and a possible starting point.
Related services
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